The best Echinacea for medicinal use. We regularly make tincture from the tap root of this drought tolerant perennial. Pale purple flowers are smaller than its showy cousin, Purple Cone Flower but make equally long-lived cut flowers. Deer resistant plants grow from 30-100cm and prefer full sun and well-drained soil. Beneficial insects are drawn to the flowers which open early to mid summer and continue until fall when birds flock to the ripening seed heads for a meal.