Hardy, drought-tolerant perennial is a beneficial insect magnet. Long-blooming bright purple flowers surround a plum coloured centre cone and last a long time as cut flowers. Blooms appear in July and continue into late October when seed eating birds flock to the seed heads for a nutritious meal. Plants reach 80cm and form a well behaved clump. Has a long history of medicinal use although we prefer Echinacea angustifolia for medicinal use.
Hardiness zones: 3-9
Bloom type: Perennial